Crunch Fitness iOS App [UX Case Study]
Research • Competitor Analysis • Visual Identity• Wireframing • Prototyping
Userflow and Wireframe
Based on existing flow, usability testing and research findings, I started ideating different design.
I downloaded and viewed other leading gym fitness app, such as, Planet Fitness, 24 Hours Fitness, LA fitness and Gold’s Gym.
UI Design Moodboard
As searching for ideal design and concept, I looked at Apple’s Music, Fitbit, App Store and PayPal.
Good examples for strong branding and careful selected color palette in app UI design.
All screens should feature rounded icons and using a primary color for active buttons.
Visually strong typeface design, good legibility
Avoiding different types of typography
Typeface should support the app’s overall concept
Status icon bar to see the days of workout within a week.
Log your workouts, reps and sets.
Check current and future classes by date, instructor or classes. Once clicked, it will direct to reservations.
- Customize profile and profile picture.
- Push notifications for upcoming classes and other products and services.
Redesigning an app is not easy at all. I had a lot of things to take into consideration, such as, the company’s mission
statement, existing userflow and the users. I learned how integral research and validation was to my
design process, and to test and empathize with the user.